The dramas shown included Queen Seon Deok, Wind of the Palace, Damo, Dong Yi, Jumong, Hur Jun, Kim Suro – The Iron King, Sangdo: Merchant of Joseon, Kingdom of the Winds (October 2011). All started with the broadcast of Daejanggeum (Romanian title: Giuvaerul palatului) on TVR1 in July 2009 (4), ranking among the third most watched programs of the timeslot nationally (5). Following such success TVR1 had a dedicated slot called “Korean Hour” for period dramas (6). Second Eastern European country to embrace the Korean drama wave was Romania, again through its public broadcaster, Televiziunea Română (TVR). It would also seem that cooking drama Pasta (MBC, 2010) was shown on M1 & M2: 2012 (3). MTVA continued airing period dramas, such as Dong Yi (MBC, 2010 – A királyi ház titkai) on M1 between 28 February and 25 March 2011 and M2 between 1 March and 26 March 2011 and Yi San (MBC, 2007 – A korona hercege) on M1 & M2 between July and December 2012. Next came Queen Seondeok (MBC, 2009 – A Silla királyság ékköve) which aired on M1, weekdays at 8:30PM between 27 October 2010 and 26 January 2011 as well as M2 between 27 October 2010 and 27 January 2011. Such a resounding success opened the door to further Korean dramas. Although no audience figures have been published, a broadcast in such slot would expose the drama to about 2 to 3 million viewers (Hungary has a population of about 10 million people) (2)! Daejanggeum was shown again on M1 between 4 January and 19 March 2010. Audience ratings were spectacular, ranging between 30% to 37% per episode (220,000 to 360,000 in terms of number of viewers), leading the channel to move the drama to a primetime slot for a rebroadcast between 25 August and 25 November 2008. Eventually, MTVA aired Daejanggeum aka Jewel in the Palace (MBC, 2003 – Hungarian title: A palota ékköve) on M1 from 10 to 29 March 2008 every weekday at 10:00AM. Hungary was the first country to bring Korean dramas, with negotiations between Hungarian national broadcaster Magyar Televízió (MTVA) with KBS and MBC reported as early as in June 2006, while a Budapest-based company named ‘Samma International’ was supposedly trying to distribute Winter Sonata (KBS, 2002) in Eastern Europe (1). Despite the popularity of Latin American telenovelas and more recently Turkish dramas in Eastern Europe, Korean dramas have somehow managed to carve some space on local television.